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1. Report No. FHWA-SA-05-024 |
2. Government Accession No. | 3. Recipient's Catalog No. | |
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4. Title and Subtitle Promoting Pedestrian and Bicyclist Safety |
5. Report Date November 2005 |
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| 6. Performing Organization Code: | |||
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7. Author(s) Eloisa Raynault (SAIC), Kelley Pecheux (SAIC), Herman Huang (Sprinkle Consulting, Inc.). |
8. Performing Organization Report No. | ||
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9. Performing Organization Name and Address Science Applications International Corporation (SAIC)
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10. Work Unit No. (TRAIS) | ||
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11. Contract or Grant No. DTFH61-03-D-00106 |
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12. Sponsoring Agency Name and Address US Department of Transportation |
13. Type of Report and Period Covered: Marketing Plan, 2005 |
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14. Sponsoring Agency Code HSA-20 |
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15. Supplementary Notes Ms. Tamara Redmon, COTM |
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16. Abstract This marketing plan, which uses available reference materials and additional research in the form of focus group session results, showcases a strategy for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States. |
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17. Key Words Hispanic, Latino/Latina, Pedestrian, Bicycle, Safety |
18. Distribution Statement No restrictions. This document is available to the public through the National Technical Information Service,Springfield, VA 22161. This document is available to the public at: http://www.its.dot.gov/ |
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19. Security Classification (of this report) Unclassified |
20. Security Classification (of this page) Unclassified |
21. No of Pages 44 |
22. Price N/A |
Form DOT F 1700.7 (8-72) Reproduction of completed page authorized