Comment:
Details for marketing bicyclist and pedestrian safety to Hispanic Population: audience, safety issues to include in the campaign, messages, materials/media, and suggested methods of dissemination

Last Updated (Year): 2005

Year Produced: 2005

Abstract:

This marketing plan, which uses available reference materials and additional research in the form of focus group session results, showcases a strategy for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States.

For:Walking, Biking

The E's:Encouragement, Education

Ped Bike Activity:

• Programming
• Programming
• Encouragement
• Community Engagement

Ped Bike Topic:

• Seniors/Aging Populations
• Safety Promotion
• Hispanic Populations
• Education
• Community Action
• Children

Resource Type:

• Guidance

Link to Content Source:

Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences