Comment:
Report concerning the results of 8 focus group studies with Hispanic groups concerning pedestrian and bicycle safety communication and outreach. The results will allow planners to develop effective communication strategies and programs that will complement its existing information and services to promote safety and decrease fatalities and injuries among Hispanic bicyclists and pedestrians.

Last Updated (Year): 2005

Year Produced: 2005

Abstract:

According to a 2004 report by the Center for Applied Research and The Media Network, an average of 545 Hispanic pedestrians and 79 Hispanic bicyclists are killed in crashes with motor vehicles every year. These numbers are likely to increase as the Hispanic population in the U.S. continues to increase. There is a clear need to include Hispanics as part of the target audience in any pedestrian/bicycle safety education program. With that need in mind, the Federal Highway Administration sponsored this project, "Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the United States".

For:Walking, Biking

The E's:Encouragement, Education

Ped Bike Activity:

• Programming
• Programming
• Encouragement
• Community Engagement

Ped Bike Topic:

• Safety Promotion
• Safety
• Planning
• Information Distribution
• Hispanic Populations

Resource Type:

• Information

Link to Content Source:

Final Detailed Findings Report for Marketing Plan and Outreach Materials that P…