Comment:
Marketing Plan for Hispanic Population: Summary of Literature Review and Focus Group Findings. Includes: Which Hispanic groups should be targeted and why? Should different cultural groups be targeted and why? What age groups should be targeted and why? In what pedestrian and bicycle safety-related areas is communication with Hispanic audiences most needed? What format and graphics are culturally appropriate? What types of messages are most likely to have the most impact? What are the best media for getting the messages across? Should materials be presented in just Spanish or in English as well? How should multiple languages be presented in the documents? Who are the key partners in the outreach effort? Who should help distribute and promote the public safety information within the community? Where should the materials be distributed?

Last Updated (Year): 2005

Year Produced: 2005

Abstract:

This marketing plan, which uses available reference materials and additional research in the form of focus group session results, showcases a strategy for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States.

For:Walking, Biking

The E's:Encouragement, Education

Ped Bike Activity:

• Programming
• Programming
• Encouragement
• Community Engagement

Ped Bike Topic:

• Seniors/Aging Populations
• Safety Promotion
• Hispanic Populations
• Education
• Community Action
• Children

Resource Type:

• Guidance

Link to Content Source:

Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences