Comment:
Radio Public Service Announcements - Sounds of traffic zooming by then a young male voice. "We were just driving to school. Yeah, the music was loud and we were all talking. I thought I had everything under control." Sound of tires screeching, a scream, and shattering windshield. The young male continues, clearly emotional. "Until I hit that kid in the crosswalk." Narrator: "Please, look for pedestrians. Stop for them. Think of the impact you can make. A message from the Federal Highway Administration."

Last Updated (Year): 2011

Year Produced: 2011

Abstract:

The Federal Highway Administration's Pedestrian Safety Campaign was developed in 2003 and consists of ready-made outreach materials that States and communities can customize and use locally. The Campaign materials have been used in over 400 communities nationwide, and we no longer have hard copy materials available. Everything that was included in the Pedestrian Safety Campaign Planner is available here for download and use. The threefold purpose of the campaign is to (1) sensitize drivers to the fact that pedestrians are legitimate road users and should always be expected on or near the roadway, (2) educate pedestrians about minimizing risks to their safety, and (3) develop program materials to explain or enhance the operation of pedestrian facilities, such as crosswalks and pedestrian signals.
This Pedestrian Safety Campaign website includes materials designed for use in television, radio, cinema, and print advertising. Some of the materials included are available in both English and Spanish. States and local communities are responsible for implementing the campaign through local television and radio stations and print media. A Campaign Planning Step by Step Guide that explains in detail how to implement the campaign successfully at the local level is also provided. All you need is a lot of determination and commitment to fixing the problem and selling your ideas to others!

For:Walking

The E's:Encouragement, Education

Ped Bike Activity:

• Programming
• Programming
• Encouragement
• Community Engagement

Ped Bike Topic:

• Schools
• Safety Promotion
• Resources
• Children

Facility Type:Crosswalk

Resource Type:

• Information

Link to Content Source:

National Pedestrian Safety Campaign