LISBOA, Inc. Report on Task A: Review Existing Pedestrian Safety Campaign Materials
Federal Highway Administration
Pedestrian Safety Countermeasures Education
LISBOA, Inc. Report on Task A: Review Existing Pedestrian Safety Campaign Materials
Submitted 1/23/02
LISBOA, Inc. collected 108 pedestrian safety-related campaign items from 16 states and national campaigns as research material for the NPSEOC. These items were each individually reviewed by the Communications Specialist and catalogued. Of the 108 items, 13 were videotapes containing television PSAs; 39 were brochures, booklets or leaflets; and 8 were posters. In addition, there was a CD powerpoint presentation, yard signs, newspaper articles, buttons, a newsletter, some Spanish language material, a zipper pull, wallet card, and a variety of other materials.
As LISBOA began considering themes for the first wave of focus groups, the collected materials were critically evaluated and some video PSAs were shown to focus group participants. Slogans taken from the collected materials were also taken into consideration when ideas were tested in the focus groups to ensure that previous campaigns were not duplicated.
The collected materials varied in focus. Some themes focused solely on pedestrian issues, while other materials reflected a campaign concentration on other safety issues including: bicycling; walking for seniors; safety for children; and walking advocacy. A limited number of the collected items focused on pedestrian safety engineering. The materials that did address pedestrian safety engineering were presented from a technical standpoint and were directed at safety engineers, not the general public. In addition to printed and video materials, LISBOA also collected giveaway adhesive and accessory retro-reflective materials.
See below for an inventory of the collected materials.
Item Code | Item Description | Item Type |
AZ01 | Pedestrian Safety: Looking Through the Eyes of a Child | Powerpoint CD |
AZ02 | "Guardians of the Future" Yellow/White Crosswalks | 2 videos |
AZ03 | Phoenix Police Department Photo and Red Light PSAs, School Zone PSA | Video |
AZ04 | Phoenix School Traffic Safety Summit Meeting | Binder |
AZ05 | "Phoenix Handbook for Adult School Crossing Guards" | Brochure |
AZ06 | City of Phoenix Street Transportation Department | Folder of materials |
CA01 | Santa Ana Pedestrian Safety Project | Toolkit, Video |
CA02 | "Crossing Safely is a Two-Way Street" | English and Spanish posters |
CA03 | "Why People Don't Walk and What City Planners Can Do About It" | Newsletter |
CO01 | "Share the Road" TV Spots | Video |
CO02 | "Share the Road" | Audio Cassette |
CO03 | City of Boulder "Pedestrian Crossing Treatment Warrants" | 60 page volume |
CO04 | City of Boulder and Boulder Valley School District "Safe Access to Schools Program" | Program Development Report |
CO05 | "Bicycling and Walking in Colorado: Economic Impact and Household Survey Results" | Booklet |
CO06 | Administration of Bicycle Events on Colorado Roads | Instruction Guide |
CO07 | "Colorado Bicycling Manual: A Guide for Using Roads and Trails" | Booklet |
CO08 | Bicycling in Colorado Rules of the Road | Wallet card |
CO09 | CODOT "Share the Road" | Bumper sticker |
CO10 | Colorado Bicycling Map | Fold-out map |
CO11 | "Share The Road" | Bus ads |
CO12 | "Feet First" | Assorted materials |
CT01 | "Heads Up! Cross Safely" | Leaflet |
CT02 | "Deadly by Design" The Connecticut Department of Transportation's Fatal Neglect of Pedestrian Safety | Article |
FL01 | FL DOT "Listen to Ed. Drive With Your Head" PSAs | Video |
FL02 | FL DOT Children's Safety Village | Video |
FL03 | FL DOT "Crosswalk Safety" | Brochure |
FL04 | "Be Safe Be Seen" Flashing Item | 2" button |
FL05 | "Look Left Right Left" | Small brochure |
FL06 | "Be Safe Be Seen" Item | Zipper pull |
FL07 | Walk Florida "Wanted: Walkable Communities" | Brochure |
FL08 | FL DOT "Close Your Eyes Now, Cross the Street" | Brochure |
Item Code | Item Description | Item Type |
FL09 | "Share the Road" | Brochure |
FL10 | "Walking Is... For You!" Tips for Senior Adults | Brochure |
FL11 | "Walk Alert: Pedestrian Safety for Seniors" | Brochure |
FL12 | "Walk Alert: Stop, Look Left-Right-Left" | Brochure |
FL13 | "Walking for Fun and Fitness in Florida" | Brochure |
FL14 | "Walk Florida" FDOT | Retro-reflective sticker |
FL15 | "Florida Bicycle Law Enforcement Guide" | Brochure |
FL16 | "Dead End" | Brochure |
FL17 | "Foot Traffic" | Poster |
FL18 | FL DOT "Close Your Eyes Now, Cross the Street" | Poster |
FL19 | "See and Be Seen at Crosswalks" | Poster |
FL20 | "Giving Mobility to the Pedestrian" | Poster |
FL21 | "Law Enforcement Guide" | Guide book |
FL22 | "I Yield to Pedestrians" | Bumper sticker |
KS01 | Kansas Bicycle Safety Program | Application Form |
MA01 | Boston Pedestrian Protection Program | Audio CD |
MA02 | BPHC "Walk This Way" | Video |
MA03 | Boston Pedestrian Protection Program Item | Orange vest |
MA04 | Safety Strip & Safety Laces | Shoelaces and armband |
MA05 | WalkBoston "Community Walking Resource Guide" | 85 page guide |
MA06 | "Improving Pedestrian Access to Transit: An Advocacy Handbook" | 65 page handbook |
MA07 | "A Pedestrian Perspective on the Central Artery Project in Downtown Boston" | Booklet |
MA08 | WalkBoston "Walkable Communities: 5 Steps to Making Your Community Safe and Convenient for People on Foot" | Brochure |
MA09 | "Safer Routes to Schools Program" Interim Report | Booklet |
MA10 | "Streetscape Guidelines for Boston's Major Roads" | Booklet |
MA11 | Boston Pedestrian Protection Program "Community Safety Action Kit" | Booklet |
MA12 | BPHC "Walk This Way" | Radio PSA |
MA13 | "Fast Facts" | Leaflet |
MA14 | "Crunch. Thwak. Thud." | Poster |
MA15 | "I Was Jaywalking When it Hit Me" | Poster |
MA16 | "Cambridge: Traffic Calming Works!" | Brochure |
MD01 | "Drive Smart" PSA | Video |
MD02 | "Game Over" PSA | Video |
MD03 | "Walk Smart, Drive Smart" | Bumper sticker |
MD04 | "Walk Smart, Drive Smart" | Bookmark |
Item Code | Item Description | Item Type |
MD05 | "Drive Smart: Watch for Pedestrians/Watch for Cars" | Leaflet |
MD07 | "Walk Smart, Drive Smart" | Billboards |
MD06 | "These Streets are Made for Traveling..." | Brochure |
NA01 National | National Congress of Pedestrian Advocates "Resources" CD-ROM | CD-Rom |
NA02 National | "Safe Kids: The Walkability Check" | Brochure |
NA03 National | "National Strategies for Advancing Child Pedestrian Safety" NHTSA, CDC | Booklet |
NA04 National | "Walk Alert: Pedestrian Safety" | Brochure |
NA05 National | "Walk Alert: Pedestrian Safety for Older Adults" | Brochure |
NA06 National | Rural Youth Injury Highlights | Article |
NJ01 | "Walking Away: The New Jersey Department of Transportation's Fatal Neglect of Pedestrian Safety" | Article |
NJ02 | "Funding Bicycle and Pedestrian Projects in New Jersey" | Guide |
NJ03 | "Pedestrian Safety Progress in NJ Cities | Article |
NJ04 | "Traffic Calming" | Report |
NV01 | Pedestrian Safety PSAs | Video |
OR01 | "Roundabouts" | Brochure |
SC01 | SCDOT "Pedestrian Road Show" | CD-Rom |
TN01 | "I'm Street Smart!" | Book cover |
TN02 | SafeKids Children's Activities | Coloring book pages, activities |
WA01 | "A Guidebook for Student Pedestrian Safety" | Report |
WA02 | "Bicycle Commute Guide" | Booklet |
WA03 | "Recommendations to Reduce Pedestrian Collisions" | Booklet |
WA04 | "Look Again! Pedestrian Safety Demonstration Project | Bookmark |
WA05 | "Bee a Safe Ped" | Brochure |
WA06 | "Look Again! Shoreline Pedestrian Safety Demonstration Project | Brochure |
WA07 | "Best Foot Forward" | Newsletter |
WA08 | Pedestrian Safety and Fact Information for Washington State" | Flyer |
WA09 | "Statewide Strategies to Reduce Pedestrian Collisions, 1999" | Article |
WI01 | Madison Police Dept. Pedestrian Safety PSA | Video |
WI02 | Wisconsin DOT Pedestrian Safety PSAs | Video |
WI03 | WisDOT "We Do" PSA | Video |
WI04 | "Pedestrians and Bicyclists: Points of Law Every Driver Must Know" | Brochure |
Item Code | Item Description | Item Type |
WI05 | Madison Police Department Survey | Survey |
WI06 | "Bicycle Laws of Wisconsin" | Brochure |
WI07 | "School Zone Safety" | Brochure |
WI08 | "'Blades are Sharp. Stay In Line" | Brochure |
WI09 | "Roadsharing: Street Smarts in the 90's" | Brochure |
WI10 | "NOT!" | Bookmark |
WI11 | "Drive 25 Pedestrian Zone" | Yard sign |
WI12 | "Pedestrian Safety: Everyone's Responsibility" | Brochure |
WI13 | Madison Police Department | Media Materials |
WY01 | WYDOT "Walking to Safety" | Brochure |