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General

Legacy ID
21

National Pedestrian Safety Engineering Outreach Campaign

Federal Highway Administration
National Pedestrian Safety Engineering Outreach Campaign
LISBOA, Inc. Final Report on Focus Group III Findings
Submitted 5/29/02

INTRODUCTION

The ultimate goal of this campaign, sponsored by the...

LISBOA, Inc. Final Report on Focus Group II Findings

Federal Highway Administration
National Pedestrian Safety Engineering Outreach Campaign
LISBOA, Inc. Final Report on Focus Group II Findings
Submitted 3/28/02

INTRODUCTION

The ultimate goal of this campaign, sponsored...

FHWA Working Group Meeting #1

National Pedestrian Safety Engineering
Outreach Campaign

Technical Working Group III

Qualitative Research Session

September 24, 2002

Introduction...

TWG 3 Comments about Print PSAs

Federal Highway Administration
Pedestrian Safety Countermeasures Education

TWG 3 Comments about Print PSAs

LISBOA, Inc.
9/24/02

Print 1: Children at...

Research and Methodology

Identifying the target audience(s) is the first step toward designing a successful marketing campaign. LISBOA designed the National Pedestrian Safety Engineering Outreach Campaign with a focus on research. The first step was to convene a Technical Working Group composed of engineering and...