Problem
Portland’s traffic fatality rate is among the lowest of the 50 largest American cities, yet the number of pedestrians, bicyclists, and drivers killed on city roads has remained almost unchanged over the past 20 years. The annual average number of traffic fatalities breaks down to 11 pedestrian, 2 bicycle, and 24 vehicle collision deaths. This lack of progress prompted Portland to adopt the Vision Zero approach and develop a plan of action to end traffic related deaths and serious injuries.