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U.S. Department of Transportation U.S. Department of Transportation Icon United States Department of Transportation United States Department of Transportation
FHWA Highway Safety Programs

1. Introduction

Speeding is a persistent issue faced by all transportation agencies trying to balance mobility and safety in their communities. Rural communities often exist along state highways and county roads with the daily traffic providing both positive economic benefits and potential safety and livability concerns due to speeding.

Figure 1-1 Single vehicle crash into electric pole at rural community entrance (Image Source: Neal Hawkins) This photo shows a vehicle down in a ditch after crashing into an electric pole. A police vehicle and two other cars are stopped on the road.
Figure 1-1 Single vehicle crash into electric pole at rural community entrance
(Image Source: Neal Hawkins)

1.1 Importance of Speed Management in Rural Transition Zones and Town Centers

Seventy five percent of the more than 3,000 counties across the United States are classified as rural, constituting 81 percent of the national land area1. The small communities in these counties generate millions of driving, walking, and biking trips each day. Such trips, particularly for trucks and automobiles, frequently involve entering and exiting town centers, as drivers travel from one small town to the next, or to/from the small town to a larger urban area. The transition from high speeds of 55 MPH or greater in open areas between these small communities, to target speeds oftentimes of 35 MPH or lower within the town centers is a challenge, particularly when vehicles must interact with pedestrians and bicyclists. Nonetheless, maintaining a well-designed and travel space in these transition zones is essential to improving traffic safety and enhancing community livability.

Figure 1-2 - Typical rural community with rural road transitioning into a Main Street environment. (Image Source: Neal Hawkins) Overhead photo of rural community next to fields and farms.
Figure 1-2 – Typical rural community with rural road transitioning into a Main Street environment
(Image Source: Neal Hawkins)

As shown in Figure 1-2, the major roadway through town–Main Street–is often the backbone of a rural community and may be used by bicyclists and pedestrians while visiting local businesses or for general recreation, especially children who may cross the roadway for community activity hubs such as schools, swimming pools, or playgrounds. Without a dedicated and well-signed bypass route, commuters, freight vehicles, and other pass-through traffic can be in direct conflict with these community activities, which is especially dangerous when vehicles enter these town centers at a high rate of speed. At high speeds, drivers are not able to process as much information in their field of view, and pedestrians and bicyclists have a more difficult time judging safe gaps between vehicles. Crashes that do occur may be more severe, especially those that involve vulnerable roadway users, due to longer emergency response times and fewer well-equipped medical facilities.

Given the risks associated with speeding in small communities, particularly those areas adjacent to high/low speed transition zones, it is important that local transportation professionals ensure a safe travel environment for all roadway users. Part of this work includes having resources available to the practitioner to identify areas where speeding is a problem, and implementing design and operational treatments in these areas to eliminate systemic causes of speeding.

1.2 Speed Management ePrimer Objectives and Target Audience

The overarching objective of this ePrimer is to support decision-making by transportation professionals when considering the need for speeding countermeasures within small rural and suburban communities and their transition zones from high-speed rural roads. This ePrimer highlights some of the critical issues faced by rural communities when identifying and implementing countermeasures, such as suitability for winter maintenance, or the ability to accommodate large agricultural equipment. It is critical to remember that the applicability of a particular traffic calming measure has as much to do with the speeding problem being addressed as it does the physical and operational context in which the countermeasure is to be implemented.

Figure 1-2 - Typical rural community with rural road transitioning into a Main Street environment. (Image Source: Neal Hawkins) Overhead photo of rural community next to fields and farms.
Figure 1-3 Oversized agricultural vehicle traversing the main roadway through a rural community.
(Image Source: Neal Hawkins)

Figure 1-4 Speeding countermeasures suitable for rural communities. (Image Source: Neal Hawkins) This figure shows three photos of examples of countermeasures, including a speed hump, tubular channelizers, and removable traffic control devices.
Figure 1-4 Speeding countermeasures suitable for rural communities.
(Image Source: Neal Hawkins)

This ePrimer can serve as a valuable resource for practitioners in rural communities when developing speed management plans, selecting appropriate speeding countermeasures, and evaluating their effectiveness. The primary audience of the ePrimer is transportation agency professionals who manage or provide guidance to these communities. However, since many rural communities lack a dedicated engineering department or formal transportation staff capabilities, the material contained in this ePrimer is presented in a manner which is applicable to the level of knowledge and decision-making authority possessed by community leaders and local law enforcement officials.

1.3 What Is Contained In This ePrimer?

Chapter 1 of this ePrimer contains introductory information meant to familiarize the reader with the rest of the resource. Chapter 2 provides planning considerations for rural communities to address safety issues caused by speeding. Chapter 3 discusses speed and crash study techniques that are applicable to rural communities in both the transition zones and town center/Main Street areas. Chapter 4 provides information and guidance on establishing proper speed transition zones. Chapter 5 discusses speeding countermeasures in terms their appropriateness for different areas within a rural community. Finally, Chapter 6 of the ePrimer lays out four case study jurisdictions with speeding problems, and details their approaches and solutions for speeding and speed management.

1.4 How Does This Speed Management ePrimer Relate to the FHWA Traffic Calming ePrimer?

The FHWA Traffic Calming ePrimer was also developed by FHWA in partnership with the Institute of Transportation Engineers (ITE) and presents a comprehensive review of traffic calming practices for a variety of urban, suburban, and rural areas. The Traffic Calming ePrimer contains the following:

  • Definition of traffic calming, its purpose, and its relationship to transportation initiatives such as Complete Streets and Context Sensitive Solutions.
  • A summary of common traffic calming countermeasures, along with considerations for their appropriate application, including design and installation specifics.
  • Information about the effectiveness of traffic calming measures on mobility and safety for passenger vehicles; emergency response, public transit, and waste collection vehicles; and pedestrians and bicyclists when available.
  • Examples and case studies of both comprehensive traffic calming programs and neighborhood-specific traffic calming plans.
  • Case studies that cover effective processes used to plan and define a local traffic calming program or project, and assessments of the effects of individual and series of traffic calming measures.

The Traffic Calming ePrimer covers traffic calming tools and techniques at a broader scale than this ePrimer, and in many cases focuses on treatments suitable for more urban areas. However, much of the background information is also applicable to rural speed management, and as a result, the Speed Management ePrimer for Rural Transition Zones and Town Centers can be thought of as a supplement to that resource. Information that is unique to rural transition zones and town centers is provided in a greater level of detail here than in the Traffic Calming ePrimer. Speeding countermeasures most appropriate to rural contexts are the focus in this ePrimer, and information about countermeasure application or effectiveness that may differ from what is provided in the Traffic Calming ePrimer is especially emphasized. In addition to individual countermeasures, the Speed Management ePrimer for Rural Transition Zones and Town Centers provides a more comprehensive template for developing and implementing a speed management plan in rural communities, which recognizes some of the resource constraints and community dynamics unique to a small town environment.

In many cases, however, information about speed management plan implementation and speeding countermeasures provided in the Traffic Calming ePrimer is directly relevant to rural transition zones and town centers. In those cases, the material is not duplicated in this ePrimer, but appropriate references are made to allow the practitioner to navigate both resources effectively and efficiently.

1.5 Terminology

The following terminology is used frequently throughout the ePrimer, and definitions are provided herein to avoid reader unfamiliarity. Definitions are not provided for terms which are explicitly defined in other parts of the ePrimer, particularly where use of the term is limited to only a few sections.

  • 85th percentile speed: the speed at or below which 85 percent of vehicles travel.2
  • Annual average daily traffic (AADT): the average number of vehicles passing through a segment from both directions of the mainline route for all days of a specified year.3
  • Crash modification factors (CMF): a multiplicative factor used to compute the expected number of crashes after implementing a given countermeasure at a specific site.4 A CMF of 0.85 translates to an expected 15 percent reduction in crashes.
  • Crash Severity: the level of injury or property damage due to a crash, commonly divided into categories based on the KABCO scale.5
  • Complete Streets: streets designed to enable safe access for all users, including pedestrians, bicyclists, motorists, and transit riders of all ages and abilities.6
  • Countermeasure: an action taken to counteract a danger or threat to safety. The terms "treatment," "fix," "improvement," or "mitigation" are sometimes also used in practice.7
  • Manual on Uniform Traffic Control Devices (MUTCD): a publication which defines the standards used by road managers nationwide to install and maintain traffic control devices on all public streets, highways, bikeways, and private roads open to public travel.8
  • Measure of Effectiveness: also known as performance measures; indicators that enable decision makers and other stakeholders to monitor changes in system condition and performance against established visions, goals, and objectives.9
  • Road Safety Audits: a formal safety performance examination of an existing or future road or intersection by an independent, multidisciplinary team.10
  • Rural community: a village, town, or city with a population of less than 5,000. This is consistent with other FHWA terminology, wherein an urban area is defined as a census place with a population of 5,000 or greater, and a rural area is defined as anything not urban.11
  • Rural transition zone: a high-speed road section that approaches a rural settlement with lower posted speeds to slow traffic.12
  • Speeding: exceeding the posted speed limit or traveling too fast for conditions.13
  • Speed management: the addressing of concerns of unlawful and undesirable speeds at a specific location, along a corridor, or within a jurisdiction's road network14; used interchangeably with "traffic calming."s This ePrimer uses the term "speed management" rather than "traffic calming" in keeping with prevailing professional norms.
  • Time mean speed: average speed of a traffic stream passing a fixed point along a roadway measured over a fixed period of time. Also referred to simply as "mean speed" or "spot speed."15
  • Town center: central part or main business and commercial area of a town.
  • Volume: the number of persons or vehicles passing a point on a lane, roadway, or other traffic-way during some time interval.16

1 USDOT, Small Town and Rural Multimodal Networks, 2016
3 tools/fhwasa1139/
5 AASHTO Highway Safety Manual, 1st Edition (2010)
15 t003.htm
16 AASHTO Highway Safety Manual, 1st Edition (2010)