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FHWA Highway Safety Programs

SHSP Newsletters

Publication Year:

Original publication: SHSP Implementation Process Model, Supplement Number 1 – Case Studies; FHWA-SA-10-025; 2010 (PDF, 1MB)

Key Accomplishments

  • Used a newsletter as a vehicle for ongoing SHSP marketing to stakeholders.
  • Highlighted accomplishments of key SHSP supporters via a newsletter.
  • Educated a wide audience about ongoing safety activities.

Sustaining support and interest in the SHSP is difficult, particularly since people involved in implementation usually have other responsibilities as well. To maintain interest and activity in the SHSP, Maryland publishes a quarterly newsletter highlighting Statewide and local activities conducted by emphasis area and regional teams. The newsletter is sent to an extensive e-mail distribution list, including members of the SHSP Executive Committee, the SHSP implementation team, participants of the two SHSP Summits, elected officials, and other key Federal and State stakeholders. The newsletter includes a Champion’s Corner highlighting the contributions of exceptional SHSP supporters who devote significant time and energy to the plan.

Maryland usually publishes the newsletter following the quarterly meetings of the SHSP Implementation Team at which time emphasis area and regional team leaders provide progress reports. The Governor has agreed to contribute a safety message on a periodic basis, and newsletter recipients submit ideas for future articles. An SHSP consultant creates the newsletter with funding from the Maryland Highway Safety Office, and content is approved by the SHSP Management Team.

Results

The SHSP Newsletter is helping maintain momentum for SHSP implementation by keeping a broad range of safety stakeholders informed on its progress. The newsletter credits those that are moving the implementation process forward and motivates stakeholders to continue implementation efforts. This marketing tool keeps safety stakeholders abreast of State and regional activities and events related to safety.

Contact:
Vern Betkey
Director
Maryland Highway Safety Office
410-787-5824
vbetkey@sha.state.md.us