Background

The Oro Valley Police Department (OVPD) has created a data-driven initiative to improve traffic safety in the town of Oro Valley, Arizona. The program is called "HiVE" or High Visibility Enforcement, designed to target intersections that have high crash rates. HiVE is described as an “educational” initiative rather than a strict enforcement detail with the following two primary components:

• OVPD publishes HiVE’s future deployment dates and times to television, print, radio, and social media. This is to alert the community about the increased visibility of law enforcement and to improve communications between the police and citizens. Partnering with local media is a key component of the HiVE
• During scheduled deployments, OVPD places six motorcycle officers in and around the targeted intersections. Motorcycle officers actively enforce traffic violations during peak travel times. The graphic below shows the HiVE logo developed for communications and program identification.

OVPD reminds motorists not to engage in distracted driving or other driving behaviors that contribute to avoidable injury or fatal vehicle crashes.