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General

Legacy ID
21

FHWA Working Group Meeting #1

National Pedestrian Safety Engineering
Outreach Campaign

Technical Working Group III

Qualitative Research Session

September 24, 2002

Introduction...

TWG 3 Comments about Print PSAs

Federal Highway Administration
Pedestrian Safety Countermeasures Education

TWG 3 Comments about Print PSAs

LISBOA, Inc.
9/24/02

Print 1: Children at...

Research and Methodology

Identifying the target audience(s) is the first step toward designing a successful marketing campaign. LISBOA designed the National Pedestrian Safety Engineering Outreach Campaign with a focus on research. The first step was to convene a Technical Working Group composed of engineering and...