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Safe System & Safety Culture

Driving Under the Influence: Crash Portrayals Teach Young People the Consequences of Dangerous Behaviors Behind the Wheel - Seminole County, Florida


Note: Please view the accompanying video.

You can also view the mock DUI Noteworthy Practice webinar files.

Background

Traffic officials in Seminole County noticed that the county had a problem with teens driving under the influence. For these officials, every young life lost or changed forever from an alcohol-related driving incident was one life too many.

Traditional in-class driving safety education was not helping to get teens to think about the risks of drinking and driving once they were no longer within school walls. Traffic officials had to think bigger, to bring the education out of the classroom, and to dramatize for students the impact that drinking and driving and other risky driving behaviors would have on their friends, family, and society.

Key Challenges

The key challenge in getting a new kind of driving safety education program off the ground was in gaining support and sign-off from the following groups:

  • Partner agencies, including local emergency services
  • The county public school administration
  • Each of the county's nine public schools

Description of Practice

"Screen capture from the safety video shows two cars crashing on a high school field. There is a 'play' button graphic atop the photograph to signify that this image is linked to the video."

The Mock-DUI program, as it was originally named, is a community-wide effort that relies on the participation of concerned citizens, local businesses, high school educators, as well first responders, including fire and police (see participants list at the end of this document). This program educates young drivers on the stark consequences of driving under the influence of drugs or alcohol and driving while texting, speeding, or not using safety belts, with a full portrayal of a crash caused by one of these dangerous behaviors.

Juniors and seniors at all nine public high schools and at one private school in Seminole County will see the portrayal once during their high school careers. Organizers try to hold the portrayal shortly before a major school event, such as Homecoming, and it is typically held on the school's athletic fields. All teenage actors are students at the school where the portrayal is held. The portrayal begins with an introduction from a member of local law enforcement, who tells students that the portrayal is not meant to scare them, but to present facts.

A young man then drives across the field to his date's house to pick her up for a dance. The couple says goodbye to her parents and promise she'll be back by midnight. They drive away. Instead of going to the dance, they go to a party. Soon there is a loud bang and smoke. Two hidden cars are revealed, wrecked; the car driven by the young man has hit another car. He is unharmed but his date has been killed and two people in the other car are badly injured—they are maimed, or have suffered brain damage. Real emergency service personnel arrive and use the Jaws of Life to remove the injured, and a Medevac helicopter lands on the field to take one of the injured to a hospital. The young man is given a field sobriety test, he is arrested, and faces decades in prison. A hearse arrives to remove the body of the young woman.

"Screen capture from the safety video shows a police officer riding a motorcyle on the track around a high school field while students watch from the stands"

For the rest of the day, the actor playing the arrested young man is not in school, while a single rose is placed on the desk of the actress playing the young woman who was killed.

Results

Local trends show fewer fatalities from teens driving under the influence since the program began in 2002. There is also anecdotal evidence that students are more aware of risky driving behaviors. For the first 10 years of the program, Seminole County traffic officials received written summaries from teens who had watched the portrayal, to understand how much they learned, retained, and how the program could be tweaked. Transportation officials drew on this deep knowledge pool to improve the program and build on past successes. The program grew to include more law enforcement and emergency personnel and more vehicles so that the portrayal would most accurately reflect a real crash.

A mother recently told Seminole County transportation officials that her daughter had put the lessons learned to good use. Days after a portrayal her daughter went to a dance and noticed that a friend who was supposed to drive her home was acting strangely. She did not get in the car, and that friend crashed. The mother appreciated that her daughter had absorbed the lessons from the Seminole County risky driving portrayal.

Benefits Realized

The primary benefits have been greater student engagement in thinking about risky driving behaviors, and improved multi-agency training. The creators of the risky driving portrayal program have developed a template for staging the enactment. Several counties and schools districts have contacted Seminole County to learn about bringing the program to their students.

Community Participation in the Mock DUI Event

Local Citizens:

"Photograph of a hovering helicopter with the words 'Air Care Team' on the side"
  • John and Sally Shepard - Brain injury survivors

High Schools:

  • Seminole County Public Schools:
  • Crooms Academy
  • Hagerty High
  • Lake Brantley High
  • Lake Howell High
  • Lake Mary High
  • Lyman High
  • Oviedo High
  • Seminole High
  • Winter Springs High
  • Trinity Preparatory School

Businesses:

  • Baldwin-Fairchild Funeral Home
  • C&S Towing
  • AAA/Auto Club South
  • MTRecycling
  • Nationwide Insurance

Agencies:

  • Altamonte Springs Police Department
  • Casselberry Police Department
  • Casselberry Fire Department
  • Lake Mary Police Department
  • Lake Mary Fire Department
  • Longwood Police Department
  • Longwood Fire Department
  • Oviedo Police Department
  • Oviedo Fire Department
  • Sanford Police Department
  • Sanford Fire Department
  • Winter Springs Police Department
  • Florida Highway Patrol
  • Seminole County Fire Department
  • Seminole County Sheriff's Office
  • Seminole County State Attorney's Office

Contact

Robin Butler
Seminole County Fire Department
407-665-5641
rbutler@seminolecountyfl.gov

Safety Patrol Sponsor-Partnership

Original publication: National Roadway Safety Awards: Noteworthy Practices Guide; 2011


Description of Practice

With ongoing state fiscal crises reducing or eliminating funding for safety patrol programs, Travelers Marketing assisted seven states in securing sponsorship and forging partnerships with companies whose business interests and corporate missions align with the program's safety objectives.

Key Accomplishments and Results:

  • Innovative funding strategy to save what would have likely been a program cut due to funding struggles.
  • Program generated in excess of $30 million for the participating states of Florida, Pennsylvania, Georgia, New York, Maryland, Kansas, and Massachusetts.
  • Generated public awareness of roadway safety

"Two photograph: (1) A safety engineer standing beside his truck with the Florida Road Ranger logo and (2) A Road Ranger truck with a message board atop it and a safety engineer diverting traffic around one lane"

Contact

Samuel A. McClain
Travelers Marketing LLC
407-456-1917
smmclain@travelersmarketing.com

Local Safety Planning Improved through MPO Outreach

Original publication: SHSP Implementation Process Model, Supplement Number 1 – Case Studies; FHWA-SA-10-025; 2010(PDF, 1MB)


Key Accomplishments

  • Provided technical assistance and funding for local government to identify and implement safety projects.
  • Developed a culture of safety at the local level.
  • Increased the study of local safety issues.

Because a large number of crashes were occurring off the State system, the Ohio Department of Transportation (ODOT) recognized that local jurisdictions needed to be more involved in safety analysis and countermeasure development. Since it is challenging to conduct outreach to so many jurisdictions, ODOT enlisted Ohio metropolitan planning organizations (MPO) to work with local governments to encourage their involvement in safety programs.

ODOT provided training and assistance for MPOs to help them develop more effective, safety-focused relationships with local governments. To support this effort, the State held a series of Safety Conscious Planning forums for MPOs to help them identify safety needs and deficiencies. As a result of the forums, ODOT now assists MPOs with the development of safety work plans. These plans document regional safety goals and objectives, analyze regional crash data, identify regional high-crash locations, propose safety improvements, and identify funding strategies. They also facilitate coordination with local transportation agencies to implement highway system improvements.

MPOs analyze safety data in their regions and develop lists of high-priority locations and/or driver behaviors to target for improvement. Safety studies and projects are then developed from this list and funded with local, State, and Federal funds. In some cases the Ohio DOT provides funding for consultant services to support MPO safety studies.

Results

MPOs are now working with local jurisdictions to analyze data and develop safety work plans. They are focused on addressing regional high-crash locations, understanding regional crash trends, and assisting local governments with funding applications. As a result of these partnerships, a number of major and minor safety projects have been implemented in local jurisdictions.

Contact:
Michelle May
Safety Program Manager
Ohio DOT
614- 644-8309
Michelle.May@dot.state.oh.us

Training Improves Local Safety Planning Capacity

Original publication: SHSP Implementation Process Model, Supplement Number 1 – Case Studies; FHWA-SA-10-025; 2010(PDF, 1MB)


Key Accomplishments

  • Improved the ability of local governments to conduct safety studies according to State guidelines.
  • Enhanced the safety culture in local agencies.
  • Improved consistency of safety studies among local governments and MPOs.

To reduce fatalities and injuries throughout New Jersey, agencies and organizations at the local level need to participate in safety planning. However, many local governments and metropolitan planning organizations (MPO) have limited staff and resources available to conduct safety studies; therefore, the New Jersey Department of Transportation (NJDOT) recognized a need to increase safety capacity at the local level.

On a regular basis, NJDOT provides MPOs and local governments a list of locations with a high-crash frequency. Local jurisdictions are required to conduct studies to identify contributing crash factors and develop strategies to improve safety at these locations. NJDOT developed a Safety Study Guidelines Course to train local governments, MPOs, and consultants retained by local governments to determine crash contributing factors and to identify strategies for improving high-crash locations.

The course trains people how to apply a systematic process to conduct safety studies. The process involves five components:

  • Confirm and clarify problems, goals, and project needs;
  • Collect data;
  • Analyze data and select relevant studies (i.e., volume, signal warrant, capacity analysis, sight distance);
  • Identify and evaluate countermeasures; and
  • Recommend a plan.

The course also familiarizes students with the project development process, project selection criteria, and key individuals typically involved in the process.

NJDOT strongly encourages local governments to participate in the Safety Study Guidelines Course. Consultants performing safety studies for local governments or MPOs are required to complete the Safety Study Guidelines Course before working on projects utilizing Federal funding.

Results

The course has improved the SHSP by providing a consistent format and guidelines for safety studies. Instead of simply providing technical analysis support to local agencies, the training enhances the safety knowledge and culture of local governments and MPOs. City, county, and regional planners and engineers now have increased capacity to perform safety studies, including roadway safety audits, and are educated about the SHSP process.

Contact:
Patricia Ott
Director, Traffic Engineering and Safety
New Jersey DOT
609-530-2488
Patricia.Ott@dot.state.nj.us

Legislative Symposium

Original publication: SHSP Implementation Process Model, Supplement Number 1 – Case Studies; FHWA-SA-10-025; 2010(PDF, 1MB)


Key Accomplishments

  • Educated State legislators on the SHSP.
  • Initiated dialogue between safety professionals and State legislators.
  • Presented technical information on data necessary to identify and support legislative initiatives.

To enlist the support of New Jersey legislators for safety initiatives, the State’s metropolitan planning organizations (MPOs), with support of New Jersey Department of Transportation (NJDOT) and the Division of Highway Traffic Safety, organized and facilitated a Statewide legislative symposium. The half-day event was designed to educate legislators about New Jersey’s safety needs and market the SHSP.

The symposium agenda included presentations by NJDOT on pedestrian and bicycle safety initiatives, by the State Police on aggressive driving programs, by Mothers Against Drunk Driving (MADD) on impaired driving, and by the New Jersey Safety Council on young drivers. Legislators also were asked to discuss pending legislation relevant to transportation safety.

To encourage participation in advance of the symposium, legislators were sent information about New Jersey’s SHSP and initiatives being pursued through the State’s Transportation Safety Policy Advisory Council. It was critical that no lobbying for specific legislation be conducted during the symposium, as it is prohibited for agencies receiving Federal funding. However, with increased information about New Jersey’s safety needs, legislators were better educated about the kinds of approaches they could pursue legislatively to further the State’s safety agenda. All costs, including staff time for preparation and meeting space, were underwritten by the MPOs.

Results

Given the success of the event and the positive response from legislators, New Jersey intends to conduct this symposium again in the future.

Contact:
John D. Ward
Associate Director, Planning Division
Delaware Valley Regional Planning Commission
215-238-2899
jward@dvrpc.org

Making Complete Streets in Portland, CT

2021 Road Safety Award


Located in central Connecticut and responsible for 63 miles of roadway, the Town of Portland is a small community of under 10,000 residents that faced serious safety concerns regarding vehicle speeds and limited opportunities for safe walking and cycling. To address these concerns, a grassroots Complete Streets Group (CSG) wrote the Complete Streets Policy and got the Town’s elected leaders to formally adopt it in 2016. The CSG then started working with Public Works and the Town Engineer to plan, design, and construct safety improvements.

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