Publication Information
Two projects supported by the Federal Highway Administration’s (FHWA) Exploratory Advanced Research (EAR) Program are looking at transportation issues through a behavioral economics lens. “Comparative Effectiveness of Alternative Smartphone-Based Nudges to Reduce Cellphone Use While Driving” is examining how technology-based nudges and tiered incentives could influence distracted driving behaviors. “Using Behavioral Economics to Better Understand Managed Lane Choice” is evaluating how behavioral economics could improve travel demand models.