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Behavioral Sciences Approach to Testing, Validating, and Establishing Best Practices for Alternative Highway Revenue Collection

Project Information

Project ID: 
FHWA-PROJ-09-0054
Project Abstract: 

University of Central Florida's specific vision derives from a belief that one must understand some fundamental behavioral characteristics of individuals in order to properly understand traffic behavior, and to design best practices for highway revenue collection. Thus, their experimental approach involves a significant focus on the rigorous measurement of these characteristics, and the extent to which they vary across different segments of the relevant driving populations. The approach is focused on characterizing drivers in terms of their value of time, risk attitude, accuracy of risk perception, and discount rate.

Project Status: 
Completed
Project Funding Amount (Contract Award Amount): 
$1,999,974
Start Date: 
Wednesday, September 23, 2009
End Date: 
Wednesday, April 30, 2014
FHWA AMRP Program: 
Exploratory Advanced Research

Deliverables