Horatio S. Earle
Horatio S. Earle, born in 1855 in Vermont, moved in 1889 to Detroit, Michigan, where he was a businessman specializing in road-related activities: Earle Cycle Company, Genesee Gravel Company, the Good Roads Supply Company, and the Earle Equipment Company. He joined the LAW in 1896, becoming chief consul of the LAW's Michigan Highway Improvement Committee in 1898. As he traveled around the State speaking on good roads, he observed the difference between rural and urban audiences, as historian Kenneth Earl Peters explained: